The highly anticipated action sequel "John Wick 4" has started generating buzz with a strong preview screening. According to reports, the movie earned $8.9 million in previews, setting a new record for the franchise.
Previews are early screenings of a movie for a limited audience, usually held a week or two before the film's official release. They are designed to create excitement and anticipation among fans, generate word-of-mouth buzz, and gauge audience reactions to help shape the film's marketing and release strategy.
In the case of "John Wick 4," the strong preview performance bodes well for its box office prospects. The previous installment, "John Wick: Chapter 3 - Parabellum," opened to $56.8 million in North America and went on to earn $327.8 million worldwide, making it the highest-grossing film in the franchise to date.
"John Wick 4" continues the story of the titular assassin played by Keanu Reeves, who finds himself on the run once again after being declared excommunicado by the shadowy organization known as the High Table. The movie promises to deliver more high-octane action, intricate world-building, and memorable characters that have made the franchise a fan favorite.
The strong preview performance is a testament to the enduring popularity of the franchise and the appeal of its signature blend of stylish violence, dark humor, and intricate mythology. It also underscores the continued box office dominance of action movies, which remain a reliable draw for audiences around the world.
"John Wick 4" is directed by Chad Stahelski, who helmed the previous installments, and features a star-studded cast that includes Halle Berry, Laurence Fishburne, Ian McShane, and Donnie Yen, among others. The movie is set to hit theaters on May 27, 2022, and is sure to be one of the biggest releases of the year.
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