This past Monday, July 21, 26-year-old star of TV series "Gossip Girl" Blake Lively launched her own lifestyle-site Preserve, was overjoyed than their fans - according to earlier reports, the resource had to earn only on July 23.
In his first letter to the editor, anticipating the summer edition of the magazine online, so Lively defines the concept of site:
Preserve - a creative space, space, equally chtyaschee tradition and innovation, space, as forward-looking, how lovingly storing memory of the past.
Functionally site is divided into several parts: the online magazine, an online store, a playground for charity (in particular, the project cooperates with Lively Covenant House, helping homeless and street children: Preserve plans for the first year - deduction of five percent of the proceeds from the online sales to the fund).
Topics that are presented online magazine, understandable and expected: here such headings as "Taste", "Home", "style", "Health", "Culture". There are also sections on "proximity" and "Holidays", dedicated to the succession of generations and traditions. In the online store you can buy women's jewelry, men's ties and butterflies, cute trinkets for the house (like wooden castors) and amusing food (like smoked salt and vegan hot fudge) - everything from small local producers.
In short, a bit of everything - that's you and a pretty site is not without pretensions to intellectuality, its aesthetics clearly hinting at the focus on the creative sectors of the population of Brooklyn.
Everyone has a story that he can share. This idea is the cornerstone of the Preserve. The site is dedicated to people stories, articles, videos and products that we hope will inspire your home, your style, your perception. Here and expensive things, and things cheaply, and with an average price tag of things - their true cost of each determines for himself.
Well, it sounds great, looks too. If you ideas Blake close look at the site recommend that if you have long puzzled over where to buy mix for Bloody Mary or curry ketchup handmade - all this plus there is something else here.