In mid-December we were treated to a photo shoot Rihanna's new advertising campaign Balmain, which is known photographers Inez van Lamsweerde and Matadin Vinud removed in the spirit of the 80-90s. Now we have the opportunity to look behind the scenes of the acclaimed photoset: fashion house has released three videos, giving an idea of how work was going.
In one video Rihanna expresses his admiration for the creative director of Balmain Olivier Rusteyng who found the singer in the face his muse:
few months ago, she came to our studio, and I wanted to create this whole collection with the thought of it. It is a new icon, she mixes fashion and music, and this is the idea that underlies my collection.
Rihanna 27-year-old designer calls the icon of his generation, and work with it - a dream come true:
Dreams Come True. When a woman, inspiring you, putting your creations, your vision of the world becomes integral ... In this campaign, Rihanna embodies my idea of Balmain. Before the camera, she makes you think she's the only girl on the planet.
Enthusiastic about cooperation with the renowned brand and campaign heroine herself:
Balmain - my old love, and the chance to work with them - it's just amazing. Moreover, on the set, we had a great time.
Share the opinion of Rihanna: working together, and the truth, failed.