Jan 3, 2014

Rihanna for Balmain: behind the scenes footage

In mid-December we were treated to a photo shoot Rihanna's new advertising campaign Balmain, which is known photographers Inez van Lamsweerde and Matadin Vinud removed in the spirit of the 80-90s. Now we have the opportunity to look behind the scenes of the acclaimed photoset: fashion house has released three videos, giving an idea of ​​how work was going.

In one video Rihanna expresses his admiration for the creative director of Balmain Olivier Rusteyng who found the singer in the face his muse:

few months ago, she came to our studio, and I wanted to create this whole collection with the thought of it. It is a new icon, she mixes fashion and music, and this is the idea that underlies my collection.

Rihanna 27-year-old designer calls the icon of his generation, and work with it - a dream come true:

Dreams Come True. When a woman, inspiring you, putting your creations, your vision of the world becomes integral ... In this campaign, Rihanna embodies my idea of ​​Balmain. Before the camera, she makes you think she's the only girl on the planet.

Enthusiastic about cooperation with the renowned brand and campaign heroine herself:

Balmain - my old love, and the chance to work with them - it's just amazing. Moreover, on the set, we had a great time.

Share the opinion of Rihanna: working together, and the truth, failed.