Selena Gomez announced that its joint clothing line with Adidas NEO brand will be on sale February 12.
Besides, the singer posted on Twitter the first frame of the spring-summer advertising campaign, as well as video. As part of promotions such videos will appear daily, so Selena advises his fans to follow the hashtag # NEOsneakpeek.
Each clip - previews fashion collection and sources of inspiration Gomez.
Each video will be is available for viewing only 24 hours. Plus, find the videos are not so easy: it is necessary to closely monitor the tips from Gomez and representatives of the brand in social networks.
Those who find all the promos, a chance to win items from the new collection of Selena and meet her personally.
Recall Gomes became the face of the brand in 2012. Her debut collection included 53 items, created for active girls. Prices range from $ 25 for a T-shirt to $ 85 for sneakers.
Vice President Adidas NEO Claire Midwood last collection of the singer called "rebellious".
Itself 21-year-old Gomez said:
So much fun to break the rules and publish my favorite new images to start a collection! Cool that I can share my inspiration and talk about the process of design work. I hope everyone will like to search for videos!
So stay tuned for tips Gomez.